Meet the Team

Steve D'Annunzio

Steve D'Annunzio


Steve D'Annunzio is a productivity trainer and life success coach to many Fortune 100 executives, professional athletes, and high-performance business leaders. Steve has developed and teaches a new model of transformational business practice he calls Conscious Capitalism. He helps entrepreneurs understand their God-given marginal utility thereby creating extraordinary value for clients, turning potential into production. He calls this God-given marginal utility "Soul Purpose", and is the president of the Soul Purpose Institute. This course is evolving the financial services industry as the practitioners who use it continue to be industry leaders in production results. He personally coaches many Top of the Table and Court of the Table advisors. He is an author and co-creator of many books, businesses, and artistic projects that have the common theme of alleviating human suffering and enhancing joy. He is a member of the Transformational Leadership Council, and lives with his family in Rochester, New York.

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Raeanne Lacatena

Lead Mentoring Advisor

Raeanne is a native of Rochester, New York. She received her Bachelor's Degree from Ithaca College in Psychology, with minors in French and Music. She then went on to obtain her Masters level Social Work training in Advanced Generalist Practice and Programming through Columbia University. Raeanne is the acting Chief Operating Officer and Lead Mentoring Advisor for the Mission Driven Advisor and the Soul Purpose Institute. Raeanne enjoys her dual role to help support the business aspects of the program, and also work closely with the clients of both SPI and MDA. She is an Accountability, Life and Success coach who enjoys supporting clients who are interested in transformational shifts towards better happiness, health and wealth. Her Soul Purpose is supporting clients as they walk their own personal Soul Purpose Path and Discovery.

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Jenna D'Annunzio, MS, CBC, CLC

Team Leader & Mentoring Advisor

Jenna D’Annunzio received her Bachelor’s Degree in Education and History from the State University of New York, College at Brockport in 2008. After years of teaching in academia and within a therapeutic milieu, Jenna went on to complete her Master’s Degree in Clinical Psychology with a specialization in counseling from Walden University in 2015. Being raised and living with the teachings and principles of Soul Purpose Institute and Mission Driven Advisor, she felt a transformational shift towards guiding people in becoming the happiest, healthiest, and wealthiest they can be; being a stand for those in their mission to becoming love-driven and finding their Soul Purpose. Jenna is an accountability, life and business coach who also enjoys her dual role in supporting the company as Team Leader. Jenna lives in Rochester, NY with her husband, Ben, and their two daughters Addison and Everleigh.

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